Search results
Results from the WOW.Com Content Network
Green marketing. Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Sustainable business. A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes ...
Green consumption is related to sustainable development or sustainable consumer behaviour. It is a form of consumption that safeguards the environment for the present and for future generations. It ascribes to consumers responsibility or co-responsibility for addressing environmental problems through the adoption of environmentally friendly ...
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens. The idea of socially responsible marketing is sometimes viewed as ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [ 4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [ 5] USP focuses on explicit claims of uniqueness involving an ...
Ecotourism is a form of tourism marketed as "responsible" travel (using what proponents say is sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people. [ 1] The stated purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the ...
The Eco-Management and Audit Scheme ( EMAS) is a voluntary environmental management instrument, which was developed in 1993 by the European Commission. It enables organizations to assess, manage and continuously improve their environmental performance. The scheme is globally applicable and open to all types of private and public organizations.
The EU taxonomy for sustainable activities (i.e. " green taxonomy ") is a classification system established to clarify which economic activities are environmentally sustainable, in the context of the European Green Deal. [ 1] The aim of the taxonomy is to prevent greenwashing and to help investors make informed sustainable investment decisions ...