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Green marketing. Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Sustainable business. A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes ...
Ecotourism is a form of tourism marketed as "responsible" travel (using what proponents say is sustainable transport) to natural areas, conserving the environment, and improving the well-being of the local people. [ 1] The stated purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the ...
Product stewardship is an approach to managing the environmental impacts of different products and materials and at different stages in their production, use and disposal. . It acknowledges that those involved in producing, selling, using and disposing of products have a shared responsibility to ensure that those products or materials are managed in a way that reduces their impact, throughout ...
The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [ 4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [ 5] USP focuses on explicit claims of uniqueness involving an ...
Green consumption is related to sustainable development or sustainable consumer behaviour. It is a form of consumption that safeguards the environment for the present and for future generations. It ascribes to consumers responsibility or co-responsibility for addressing environmental problems through the adoption of environmentally friendly ...
Green human resource management (Green HRM or GHRM) emerged as an academic concept from the debate of sustainable development and corporate sustainability. [1] Wehrmeyer (1996) is often stated as laying the foundation with his idea that "if a company is to adopt an environmentally-aware approach to its activities, the employees are the key to its success or failure".