Search results
Results from the WOW.Com Content Network
Green marketing. Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [ 1][ 2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. [ 3] Companies that intentionally adopt greenwashing ...
Sustainable business. A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that attempts to meet the triple bottom line. They cluster under different groupings and the whole is sometimes ...
The Body Shop is an example of a competitive green brand that succeeds through understanding and providing the consumer demand for eco-friendly products and their sound environmental performance. Green brands have also been profitable in niche markets where they can charge exclusive prices because conscious consumers are prepared to pay.
Green marketing myopia. Green marketing is the marketing of products that are presumed to be environmentally safe. In order to be successful, green marketing must fulfill two objectives: improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of the latter can be defined as green ...
Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens. The idea of socially responsible marketing is sometimes viewed as ...
For example: the discovery of the 'hole in the ozone layer' in 1985 and Chernobyl in 1986. By this time, green marketing and environmental marketing concepts were built up and elements from the product life cycle assessment (associated with environmental marketing) as well as destruction of ecosystems and poverty in developing countries ...
Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. [ 1] A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to ...