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  2. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1]

  3. Business idea - Wikipedia

    en.wikipedia.org/wiki/Business_idea

    Business ideas that solve problems are fundamental to developing the world and companies such as Curemark are one of many who do this. Curemark is a biotech company founded by Joan Fallon, who noticed that a lot of the children she treated were low on an enzyme for processing protein and since then she has quit her job and has built Curemark to ...

  4. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. [10] As this then began to influence marketing gurus, it took on a life of its own in that new context.

  5. Community marketing - Wikipedia

    en.wikipedia.org/wiki/Community_marketing

    Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a ...

  6. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, ... operations management, and marketing, among others. [11] ...

  7. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

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