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Variable data printing. Variable data printing ( VDP) (also known as variable information printing ( VIP) or variable imaging ( VI )) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing ...
PDF/VT is an international standard published by ISO in August 2010 as ISO 16612-2. [1] It defines the use of PDF as an exchange format optimized for variable and transactional printing. Built on top of PDF/X-4, it is the first variable-data printing (VDP) format which ensures modern International Color Consortium -based (ICC) color management ...
Variable-data publishing (VDP) (also known as database publishing) is a term referring to the output of a variable composition system. While these systems can produce both electronically viewable and hard-copy (print) output, the "variable-data publishing" term today often distinguishes output destined for electronic viewing, rather than that ...
POD documents can have static content or include elements of variable data printing (VDP), a form of POD that is mainly used for personalization of marketing materials with product or customer data that is pulled from a database. VDP is geared toward mass customization, whereas web-to-print focuses only on changes made from order to order. VDP ...
Variable data printing (VDP) constantly modernizes and enhances the communication between the marketing company and their customers. In addition, if a campaign is personalized and directed to a specific audience, then more customers will typically buy the product.
Digital printing allows printing a lower volume or individually customised publications; this is also known as Variable Data Printing (VDP). Variable Data Printing starts with a static piece of artwork and has an element that changes which can be fed from a database, such as a customer's name. Conventional offset printing uses 4 printing plates ...
Before the term CCM was used, this technology was referred to as Variable Data Printing (VDP) or Variable Data Publishing.The term "Trans Promo", short for "Trans Promotional", was in use as the term "VDP" gave way to "CCM" in industry-generated content.
AFP is primarily used in large enterprises for production variable data printing (VDP). AFP applications allow users or print room operators to distribute print jobs among a group of printers and to designate backup printers when one fails. AFP is considered to be a "cornerstone" of electronic document management (EDM) applications such as ...