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Ginsu. Ginsu (/ ˈɡɪnsuː /; pseudoword meant to evoke the idea of samurai heritage) [1] is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television using infomercials characterized by hawker ...
Ginsu Knives. From samurai swords to hibachi-style cooking, Japan and blades go hand-in-hand. The creators of Ginsu Knives leaned into that association for their infomercial, enticing us to buy ...
HD Schulman International Trading LLC, doing business as Ronco, [1] is an American company that manufactures and sells kitchen appliances. Ron Popeil founded the company in 1964, [2] and infomercials for the company's products quickly made Ronco a household name. Popeil became known as the “father of the infomercial” and helped to establish ...
Jennifer Tisdale (second cousin once removed) Ronald Martin Popeil[1] (/ poʊˈpiːl / poh-PEEL; [2] May 3, 1935 – July 28, 2021) was an American inventor and marketing personality, and founder of the direct response marketing company Ronco. He made appearances in infomercials for the Showtime Rotisserie and coined the phrase "Set it, and ...
Arthur Schiff (1 May 1940 – 24 August 2006) was one of the least known but most influential promoters of American kitsch products. Schiff ran his own company and ingenious marketing campaigns for 23 years. During his long career in advertising, he produced over 1800 direct response TV infomercials, including the Steakhouse Onion Machine ...
When it's late at night, a talented TV salesperson can make even the most cautious viewers believe that the sun might not rise in the morning if they don't buy that set of Bowie knives, wildlife...
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