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Ginsu Knives. From samurai swords to hibachi-style cooking, Japan and blades go hand-in-hand. The creators of Ginsu Knives leaned into that association for their infomercial, enticing us to buy ...
Ginsu. Ginsu (/ ˈɡɪnsuː /; pseudoword meant to evoke the idea of samurai heritage) [1] is a brand of direct marketed knives. The brand is owned by the Douglas Quikut Division of Scott Fetzer, a Berkshire Hathaway Company. The brand was heavily promoted in the late 1970s and 1980s on U.S. television using infomercials characterized by hawker ...
In the 1970's, Valenti, an ad salesman for a local television station, met Becher, who owned two Aamco transmission shops. Together, the pair began hawking products on TV. They quickly found ...
Television direct-response pitchman. Years active. 1988–2011. Donald D. Lapre (May 19, 1964 – October 2, 2011) [1] was an American multi-level marketing and infomercial salesman. His work involved product packages such as "The Greatest Vitamin in the World" and "Making Money Secrets". Lapre was criticized as selling questionable business ...
Arthur Schiff (1 May 1940 – 24 August 2006) was one of the least known but most influential promoters of American kitsch products. Schiff ran his own company and ingenious marketing campaigns for 23 years. During his long career in advertising, he produced over 1800 direct response TV infomercials, including the Steakhouse Onion Machine ...
Ed Valenti is an American television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives. [1] [2] In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world.
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