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The Initiative works with the National Health Service (NHS) to ensure a high standard of care for pregnant women and breastfeeding mothers and babies in hospitals and community health settings. The Baby Friendly Initiative accredits health-care facilities that adopt internationally recognised best practice standards for breastfeeding. [28]
However, according to the UNICEF, there are no satisfactory changes in the EBF rates for the first six months since 1990. In order to provide breastfeeding support, WHO and UNICEF have developed two feeding programs, i.e.the 40-hour breastfeeding counseling, and the five-day infant and young child feeding counselling.
Information and educational materials on infant and young child feeding should be objective and consistent and emphasize the importance of breastfeeding. In no case should such materials refer to a brand name of a product. All forms of product advertising and promotion are prohibited. Mothers should not be given free product samples.
Breastfeeding, prehistorically, was the only way infants were nourished; there was no acceptable substitute for human milk for a long time. In 1 AD, philosophers were discovering the importance of breast milk versus any substitute. It was concluded that breastfeeding helped the mother and infant establish an emotional connection. [3]
The World Alliance for Breastfeeding Action (WABA) is a network of people working on a global scale to eliminate obstacles to breastfeeding and to act on the Innocenti Declaration. The groups within this alliance tackle the problems from a variety of perspectives or point of views, such as consumer advocates , mothers , and lactation consultants.
With August being National Breastfeeding Month, celebrities took to social media to commemorate the occasion. Mandy Moore shared a black and white photo on Instagram with her husband and son Gus ...
These included, Breastfeeding Counselling: a training Course, field testing the Chinese version in Taiwan in 1997, the UNICEF training course on the International Code of Marketing of Breast-milk Substitutes and the WHO/UNICEF HIV and Infant Feeding course. In 1999, she was appointed HIV and Infant Feeding Officer in UNICEF HQ, New York.
UNICEF launched GOBI strategy which focused on growth monitoring, oral rehydration therapy, breastfeeding, and immunization [4] 1984 EPI’s First standardized schedule vaccination schedule was revised to include BCG, DTP, polio, and measles at specified ages [5] 1990 Declaration of Manhattan, Children’s Vaccine Initiative