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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Pay-per-call advertising - Wikipedia

   en.wikipedia.org/wiki/Pay-per-call_advertising

   Pay-per-call advertising is not to be confused with premium-rate telephone numbers. [3] Pay-per-call is the inverse of a premium telephone number, in that the advertiser who receives the call, not the caller, is charged for the service. Since it is cost per lead advertising, the rates are higher than for toll-free telephone number service. In ...

4. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

5. Big Six advertising agencies - Wikipedia

   en.wikipedia.org/wiki/Big_Six_advertising_agencies

   The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, ...

6. Post-click marketing - Wikipedia

   en.wikipedia.org/wiki/Post-click_marketing

   Post-click marketing relies on specific software and services that go beyond the information collected by popular web analytic tools such as Google Analytics. For example, they distinguish themselves in their ability to supplement IP addresses with data from third-party sources, enabling marketing managers to view the name of the company ...

7. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [citation needed] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers. [2]

8. List of largest companies by revenue - Wikipedia

   en.wikipedia.org/wiki/List_of_largest_companies...

   This list comprises the world's largest companies by consolidated revenue, according to the Fortune Global 500 2024 rankings and other sources. [2] American retail corporation Walmart has been the world's largest company by revenue since 2014. [1] The list is limited to the largest 50 companies, all of which have annual revenues exceeding US ...

9. Keyword advertising - Wikipedia

   en.wikipedia.org/wiki/Keyword_advertising

   Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.