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USA Archery is the National Governing Body for the Olympic sport of archery, and is the organization recognized by the U.S. Olympic Committee for the purpose of selecting and training men’s and women’s teams to represent the U.S. in the Olympic, Paralympic, and Pan American Games.
The new brand logo is rooted in archery’s history of innovation, inclusivity, and community. This clean and modern logo represents those ideals and the USA Archery community will work together and strive to make it meaningful.
USA Archery maintains federal trademark and service mark registrations for various marks (including its principal logo mark), and has common law rights in certain trademarks and service marks which include the terminology "JOAD" and "Junior Olympic Archery Development" based
USA Archery is preparing for competition at the 2024 Olympic and Paralympic Games in Paris and the 2028 Games in Los Angeles. In the coming weeks, the new logo will be rolled out across USA Archery’s website, social media accounts, merchandise, communications, member portal and at events.
The USA Archery family of logos is the simplest, most common visual representation of our organization. When used consistently across all our communication, the logos evoke the unique value and benefits associated with our brand.
Find the USA Archery style guide with brand assets such as logos, colors, fonts, and more.
The release of our new logo aligns with significant growth, organizational evolution and continued competitive excellence that is taking place at USA Archery.