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Mbuso Sydwell Nkosi / Shutterstock.com. Some of the most valuable brands in the industry are owned by USA's Johnson's & Johnson's (NYSE:JNJ).According to Brand Finance's Cosmetics 50 , 2019 report ...
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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [ 3 ] Items include bath and skin-care products, mineral-based makeup, professional tools, [ 4 ] eyeliners , lipstick , glosses , [ 5 ] [ 6 ] blushes , bronzers , brushes , and mascara , among others.
In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract. Canada-born Lana Ogilvie became the first black woman [15] to represent a non-ethnic cosmetics company, and opened the door for traditionally Caucasian-focused brands to embrace different cultures and ethnicities in their brand. [16]
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The scam may extend to the creation of Web sites for the bogus brand, which usually sounds similar to that of a respected loudspeaker company. They will often place an ad for the speakers in the "For sale" Classifieds of the local newspaper, at the exorbitant price, and then show the mark a copy of this ad to "verify" their worth. [citation needed]
Best practices • Don't enable the "use less secure apps" feature. • Don't reply to any SMS request asking for a verification code. • Don't respond to unsolicited emails or requests to send money. • Pay attention to the types of data you're authorizing access to, especially in third-party apps.
Shop 27 Black-owned makeup companies that offer foundations, mascaras, and more with women of color in mind. Explore brands like FENTY, the Lip Bar, and more.