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Kimberly-Clark (KMB) and Procter & Gamble (PG) -- America's diaper duopolists -- are making good on their threats to increase prices on diapers and baby wipes. They're putting the pinch on parents ...
Diaper need for infants and toddlers is a widespread issue. 1 in 3 mothers in the U.S. struggle to afford diapers. [1] A study of families in the U.S. and Canada reports that mothers have had to cut back on other necessities including food, utilities and childcare in order to cover the costs of diapers.
Generic disposable diapers cost less per diaper, at an average price of $0.15 each, and the typical manufacturer's profit was about one cent per diaper. [58] However, the low-cost diapers needed to be changed more frequently, so the total cost savings was limited, as the lower cost per diaper was offset by the need to buy more diapers. [58]
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
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The company began selling in Target Corporation on June 15, 2014. [26] Other stores that carried the company's products by mid 2014 included Buy Buy Baby and Nordstrom. [27] By the end of the third quarter of 2014, the company carried 90 products. [8] Its leading seller was diapers. [9]
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