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A fishing lure is any one of a broad category of artificial angling baits that are inedible replicas designed to mimic prey animals (e.g. baitfish, crustaceans, insects, worms, etc.) that attract the attention of predatory fish, typically via appearances, flashy colors, bright reflections, movements, vibrations and/or loud noises which appeal to the fish's predation instinct and entice it into ...
Plug (fishing) Plugs are a popular type of hard-bodied fishing lure, characterized by a specially designed foil at the front end known as the bill or lip. Plugs are widely known by a number of other names depending on the country and region, including crankbait, wobbler, minnow, shallow-diver and deep-diver. The term minnow is usually used for ...
Soft plastic bait, commonly known as soft lure, soft plastics, plastic bait, worm lure or just worm, is any of a range of elastomer -based fishing lures termed so because of their flexible, flesh -like texture. Soft lures are available in a large range of colours, sizes and particularly shapes, and are typically impaled directly onto a fishing ...
An artificial fly or fly lure is a type of fishing lure, usually used in the sport of fly fishing (although they may also be used in other forms of angling). In general, artificial flies are an imitation of aquatic insects that are natural food of the target fish species the fly fishers try to catch. Artificial flies are constructed by fly ...
A container of earthworms (nightcrawlers) for use as bait. Mussel meat used as cutbait on a hook. Fishing bait is any luring substance used specifically to attract and catch fish, typically when angling with a hook and line. There are generally two types of baits used in angling: hookbaits, which are directly mounted onto fish hooks and are ...
The Heddon Company was founded in 1902 to sell the lures, originally made by hand in the Heddon family kitchen in Dowagiac, Michigan. By 1904 they had a sales distributor in Canada and a new factory in Dowagiac. By 1950 the Heddon brand name was well known. In their growth years, the company also made rods, reels and other peripheral fishing gear.
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