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Holiday Inn Express was founded in 1990 under the ownership of Bass. [7] Plans at the time called for 250 locations to be open by 1995. [8] The first three hotels under the Holiday Inn Express name all opened in 1990. These were located in Nashville, Tennessee; Abilene, Texas; and Poughkeepsie, New York. All three were converted from existing ...
Holiday Inn Resort (called Holiday Inn Sunspree Resort from 1991 to 2007 [22] [23]) – The properties also offer all the amenities and services of a full-service Holiday Inn; resorts are considered more of an advertising branding than a completely different brand. Most Holiday Inn Resorts are located in high-leisure-tourism markets.
The hotel division was then renamed from Holiday Hospitality to Bass Hotels & Resorts, to reflect its expansion beyond the Holiday Inn brand. [11] Bass changed its name to Six Continents in 2001, after having sold its brewing assets and the Bass name, and Bass Hotels & Resorts became Six Continents Hotels. [12]
Crowne Plaza was established in 1983 as a breakout brand formed as the upscale sister brand to Holiday Inn. [2] The first Crowne Plaza by Holiday Inn hotel opened that year in Rockville, Maryland. [3] In 1988, Bass PLC (today InterContinental Hotels Group) purchased Holiday Corporation and in 1994 the brand was renamed Crowne Plaza Hotels. [4]
Margaritaville Beach Hotel on Pensacola Beach, FL. On June 28, 2010, the Margaritaville Beach Hotel (pictured to the right) opened on Pensacola Beach. The former site of a Holiday Inn, destroyed by Hurricane Ivan on September 16, 2004, [13] Margaritaville Hotel is on over 800 feet of gulf-front property. An additional 800 feet overlooks the bay.
Virginia Beach is a resort city, and the Oceanfront is a primary tourist attraction. The boardwalk, substantially updated in 1988, is a concrete path linking forty hotels and other attractions via pedestrian walkway and separated bike path [ 2 ] -- which in turn connects to nearby trails and surface streets.
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