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It is akin to the previously existing phrases "by name and by nature" and "it lives up to its name". It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5]
Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
Wood drying (also seasoning lumber or wood seasoning) reduces the moisture content of wood before its use. When the drying is done in a kiln, the product is known as kiln-dried timber or lumber, whereas air drying is the more traditional method. There are two main reasons for drying wood: Woodworking
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As it hits the wood, the knife blade creates a "loose" side where the cells have been opened up by the blade, and a "tight" side. Veneers are cut as thin as 0.64 mm ( 1 ⁄ 40 in). Depending on the cutting process used by the veneer manufacturer, very little wood is wasted by the saw blade thickness, known as the saw kerf .
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