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A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. [1]
These links go to individual lists of television stations by the media market in which they are located. There are 210 Designated Market Areas (DMAs) listed by the 2023–2024 Nielsen rankings: Here are the Federal Communications Commission 's (FCC) top 100 Television Market Areas (TMAs) as of 2023: [1] Map of the 46 media markets in Canada.
A DMA® region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA® regions, covering the entire continental U.S., Hawaii, and parts of Alaska.
Television Market Areas (DMAs): The map is divided into regions known as Designated Market Areas (DMAs). Each DMA represents a distinct television market where the population receives the same (or similar) television offerings and advertisements.
Designated Market Media Map. Use Market Media Map to lookup Markets by Counties, ZipCode, Address. Access Counties, Cities, and ZipCodes.
Below is a list of the top 200 Designated Market Areas (DMAs) and their Nielsen rankings television season. Markets are ranked by population and change slightly each year based on regional growth or decline. Advertisers then use this data to target their campaigns to TV households by region.
A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets. There are 210 DMAs covering the whole United States and are usually defined based on metropolitan areas, with suburbs often being combined within.
The term stands for “designated market area” and describes the area in which the population has access to the same television, radio and broadcast channels. These regions are not necessarily geographically separated, in some areas the DMAs differ significantly from the national borders.
What Is a Designated Market Area? A designated market area (DMA) is a geographic region where Nielsen, the ratings company, analyzes and quantifies how television is viewed.
Designated Market Areas (DMAs) are specific geographic regions defined by Nielsen Media Research that represent areas where television viewers can receive the same or similar television services.