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International Typographic Style. A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally. It is considered the basis of the Swiss style. [1][2] It expanded on and formalized the modernist typographic ...
Visual communication. Visual communication is the use of visual elements convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] This style of communication relies on the way one's brain perceives the ...
Graphic design is a profession, [2] academic discipline [3][4][5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
This is an accepted version of this page This is the latest accepted revision, reviewed on 13 November 2024. Art of arranging type "Typographer" redirects here. For the typewriter, see Typographer (typewriter). Not to be confused with Type design, Topography, Typology, or Topology. A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman ...
In typography, the Vox-ATypI classification makes it possible to classify typefaces into general classes. Devised by Maximilien Vox in 1954, it was adopted in 1962 by the Association Typographique Internationale (ATypI) and in 1967 as a British Standard, as British Standards Classification of Typefaces (BS 2961:1967), [1] which is a very basic interpretation and adaptation/modification of the ...
The first known example of a slab-serif letterform is woodblock lettering on an 1810 lottery advertisement from London. [7] Slab-serif type was perhaps first introduced by London typefounder Vincent Figgins under the name "Antique", appearing in a type-specimen dated 1815 (but probably issued in 1817). [8] [1] [b]
It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces.
t. e. The Elements of Typographic Style is a book on typography and style by Canadian typographer, poet and translator Robert Bringhurst. Originally published in 1992 by Hartley & Marks Publishers, it was revised in 1996, 2001 (v2.4), 2002 (v2.5), 2004 (v3.0), 2005 (v3.1), 2008 (v3.2), and 2012 (v4.0). A history and guide to typography, it has ...