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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
2007 – The industry adopted one-sheet plastic poster replacement for paper poster billboards and began the phase-out of PVC flexible vinyl, replacing it with eco-plastics such as polyethylene. 2010 – The first "scented billboard", emitting odors similar to charcoal and black pepper to suggest a steak grilling, was erected in Mooresville ...
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. [ 1 ] [ 2 ] [ 3 ] Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text.
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