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Curious Buddies is a series of direct-to-video specials narrated by Cathy Richardson. [1] It was produced by Spiffy Pictures for Nick Jr. The series was released across seven videos from August 31, 2004, to April 12, 2005. The series is aimed at babies and toddlers. It was made to compete with the Baby Einstein line.
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In 2010, a series of Baby Einstein box sets called Discovery Kits were made with Julie Aigner-Clark as the director. Later in 2012, they were released as original videos. The nine Discovery Kits came with a DVD, CD with selections of music heard in the video, and a book and discovery cards for small children.
The release of this particular brand of educational videos was very successful, and impactful. The New York Times published in 2003 that 32% of all new babies born in the United States owned a Baby Einstein video. There was a surge of educational media targeted towards infants and babies after the initial release of Baby Einstein.
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