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Guiding Light (known as The Guiding Light before 1975) is an American radio and television soap opera. Guiding Light aired on CBS for 57 years between June 30, 1952, and September 18, 2009, overlapping a 19-year broadcast on radio between January 25, 1937, and June 29, 1956. [ 1 ]
The Guiding Light was broadcast in black and white for the remainder of the decade. In 1956, Phillips created As the World Turns, which first started airing on April 2, 1956 on CBS. When the workload of writing both that show and The Guiding Light became too much for her, Phillips handed the reins at The Guiding Light to her protégé Agnes Nixon.
Procter & Gamble was the original sponsor of The Guiding Light until March 16, 1942, when General Mills started sponsorship. Procter & Gamble would again sponsor the show when CBS picked up the show on June 2, 1947.
The Bauers. Papa Bauer (Theo Goetz until end of decade) Meta Bauer Banning (Ellen Demming until June 16, 1966)Bill Bauer (Ed Bryce until 1962, and then September 1965 until July 1969; Eugene H. Smith, October 19, 1964 to 1965), character presumed deceased
Later in his career, White explored acting, appearing on the soap opera Guiding Light for several years and taking on a few other roles. He continued modeling throughout his life, and in 2023, he ...
Guiding Light (GL) is an American soap opera from 2000-2009. It was the longest-running American soap opera. It was the longest-running American soap opera. Show development
P&G previously worked on As the World Turns, Guiding Light and Another World. The Gates will be the network’s first new soap opera since The Bold and the Beautiful premiered in 1987.
Guiding Light (CBS/) Lawson played boarding house operator Bea Reardon for nearly a decade before leaving the CBS daytime program in 1990. She appeared on more than 50 episodes of the soap opera ...