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In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. [1] [2] It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.
Fritz Heider (19 February 1896 – 2 January 1988) [1] was an Austrian psychologist whose work was related to the Gestalt school. In 1958 he published The Psychology of Interpersonal Relations, which expanded upon his creations of balance theory and attribution theory. This book presents a wide-range analysis of the conceptual framework and the ...
Fritz Heider discovered Attribution theory during a time when psychologists were furthering research on personality, social psychology, and human motivation. [5] Heider worked alone in his research, but stated that he wished for Attribution theory not to be attributed to him because many different ideas and people were involved in the process. [5]
First proposed in 1958 by Fritz Heider in The Psychology of Interpersonal Relations, this theory holds that humans think and act with dispassionate rationality whilst engaging in detailed and nuanced thought processes for both complex and routine actions. [8]
Originally proposed by William J. McGuire in 1960, the theory of cognitive inertia was built upon emergent theories in social psychology and cognitive psychology that centered around cognitive consistency, including Fritz Heider's balance theory and Leon Festinger's cognitive dissonance.
However, the theory now holds strong. When this theory was still being developed it was during the research of attribution bias. Fritz Heider found that in ambiguous situations people made attributions based on their own needs, in order to maintain a higher self-esteem and viewpoint. This specific tendency became what we now know as the self ...
Fritz Heider established the first approach in the growing family of consistency theories; balance theory seeks to understand one's thoughts regarding their personal relationship with others and with the environment. Triadic relationships are used to evaluate the structure and quality of attitudes within a given arrangement.
Triadic closure is a concept in social network theory, first suggested by German sociologist Georg Simmel in his 1908 book Soziologie [Sociology: Investigations on the Forms of Sociation]. [1] Triadic closure is the property among three nodes A, B, and C (representing people, for instance), that if the connections A-B and A-C exist, there is a ...