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The study of global communication increased dramatically after World War II due to military considerations coupled with their economic and political implications. Earlier attempts at theorizing have failed to develop models or research agendas that match the reality of the contemporary role of global communication. [6]
As it is shown that our social and economic worlds are becoming more globalized, with it there is strong natural growing demand and need for multilingualism in both the economic and social spheres. The noticeable increase in globalization in the past has resulted in the UNICEF 's support for multilingual programs in school systems.
Meanwhile, he used "cultural globalization" to reference the worldwide homogenization of culture. Other of his usages included "ideological globalization", "technological globalization", and "social globalization". [32] Lechner and Boli (2012) define globalization as more people across large distances becoming connected in more and different ...
Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet , popular culture media, and international travel .
World citizen badge. Global studies – interdisciplinary and multidisciplinary academic study of globalizing forces and trends. Global studies may include the investigation of one or more aspects of globalization, but tend to concentrate on how globalizing trends are redefining the relationships between states, organizations, societies, communities, and individuals, creating new challenges ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The need for international communication was due to the increasing effects and influences of globalization. As a field of study, international communication is a branch of communication studies, concerned with the scope of "government-to-government", "business-to-business", and "people-to-people" interactions at a global level. [2]
The theory views the world system as a social system with a cultural framework called world polity, which encompasses and influences the actors under it. [2] According to the theory, world polity provides a set of cultural norms and directions that actors of the world society follow in dealing with problems and general procedures. [3]