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Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, [1] sociology [2] and economics [3] in attempts to analyse when, why, where and how people purchase in the way that they do.
E. O. Wilson defined sociobiology as "the extension of population biology and evolutionary theory to social organization". [6]Sociobiology is based on the premise that some behaviors (social and individual) are at least partly inherited and can be affected by natural selection. [7]
Goods can be returned while a service, once delivered cannot. [4] Goods are not always tangible and may be virtual e.g. a book may be paper or electronic. Marketing theory makes use of the service-goods continuum as an important concept [5] which "enables marketers to see the relative goods/services composition of total products". [6]
While evolutionary views tend to regard most individual differences as the result of either random genetic noise (evolutionary byproducts) [2] and/or idiosyncrasies (for example, peer groups, education, neighborhoods, and chance encounters) [3] rather than products of natural selection, EDP asserts that natural selection can favor the emergence ...
A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.
Human behavior is studied by the social sciences, which include psychology, sociology, ethology, and their various branches and schools of thought. [1] There are many different facets of human behavior, and no one definition or field study encompasses it in its entirety. [2]
Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]
Social determinism is the theory that social interactions alone determine individual behavior (as opposed to biological or objective factors). [citation needed]A social determinist would only consider social dynamics like customs, cultural expectations, education, and interpersonal interactions as the contributing factors to shape human behavior.