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Consumers use stereotypes as a resource to help inform their choices because stereotypes are socially shared and provide information about social groups based on easily identified qualities (e.g., race, gender), they may prove useful in inferring the preferences and anticipating the behavior of one's consumption partner.
An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. [1]Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. [2]
The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability. Stereotypes are often overgeneralized, inaccurate, and resistant to new information. [3] A stereotype does not necessarily need to be a negative assumption. They may be positive, neutral, or negative.
Definition Action that Put something into practice [1] Baked in Something which has been "baked in" is implied to be impossible to remove. Alternatively, "baked in" can refer to a desirable, although non-essential, property of a product being incorporated for the user's convenience. Boil the ocean Undertake an impossible or impractical task [1]
Most cited definition of the backlash effect by Rudman in 1998 [8] is where violation of stereotypes may potentially lead to social or economic consequences. Although these counterstereotypical people may be perceived as unique, the backlash effect and its consequences often limit their success, and can lead to a reinforcement of stereotypes.
Advertisers use stereotypes to provide familiarity to a viewer, but pose the risk of generalizing and misrepresenting groups of people to a large audience. [8] A debate has existed historically around using stereotypes in advertising, but can be simplified by the "mirror" vs. "mold" argument coined by Pollay in 1986. [9]
Hasty generalization is the fallacy of examining just one or very few examples or studying a single case and generalizing that to be representative of the whole class of objects or phenomena. The opposite, slothful induction , is the fallacy of denying the logical conclusion of an inductive argument, dismissing an effect as "just a coincidence ...
A stereotype is a simplified generalization about members of a group. Stereotype(s) may also refer to: Music. The Stereotypes, a music production group;