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The Curtiss Candy Company was an American confectionery brand and a former company based in Chicago, Illinois. It was founded in 1916 by Otto Schnering near Chicago, Illinois. Wanting a more "American-sounding" name (due to anti-German sentiment during World War I), Schnering named his company using his mother's maiden name.
Schnering had founded the Curtiss Candy Company near Chicago, Illinois, in 1922. [4] The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity.
In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by the late 1920s. [3] [4] [5] The bar was a staple of the Chicago-based company for more than six decades. Curtiss was purchased by Nabisco in 1981.
Since the 1880s, Chicago has also been home to firms in other areas of the food processing industry, including cereals, baked goods, and candy. [ 2 ] In the twenty-first century, companies such as The Kraft Heinz Company , Wrigley , Sara Lee , and Tootsie Roll Industries , all maintain operations within the Chicago metropolitan area .
It was the first American "combination" candy bar to achieve nationwide success. Two similar candy bars followed the Clark Bar, the Butterfinger bar (1923) made by the Curtiss Candy Company and the 5th Avenue bar (1936) created by Luden's. The Clark Bar was manufactured in Pittsburgh, Pennsylvania, by the original family-owned business until 1955.
Close your eyes and you can taste it: Peanuts, caramel, and fudge — a mainstay of your childhood sweet tooth. Oh Henry! bars were a hit soon after their introduction by a Chicago candy company ...
Old Mars logo used between the company's founding in 1911 until March 2019. Franklin Clarence Mars, whose mother taught him to hand dip candy, sold candy by age 19. [14] He started the Mars Candy Factory on June 23, 1911 with Ethel V. Mars, his second wife, in Tacoma, Washington. [15]
Widlar Food Products Company [2] Chase & Sanborn Coffee Company; By 1940, it was the number-two brand of packaged goods after General Foods. [3] By 1955 the company was listed as 75 in the Fortune 500. Standard Brands made several acquisitions. It bought Planters in 1960, and the Curtiss Candy Company in 1964.