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The machines are now sold in more than 60 countries. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee beans, instead of instant coffee. In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline "Coffee at its ...
The Coffee House is a Vietnamese coffeehouse chain, created in 2014. [1] It is based in Ho Chi Minh City. [4]As of March 2018, the chain has over 100 stores across Vietnam [5] that serve over 40,000 customers a day. [6]
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Coffee trees on the Cressonnière plantation, near Kécheu. 1898. It is believed that the coffee plant was first introduced to Vietnam in 1857 by French missionaries, but the first coffee plantations were only set up in 1888 at the Ninh Bình and Quảng Bình provinces of Tonkin. [2] Early coffee production was mainly of the Arabica variety. [3]
[10] [11] [12] From 2003, due to the rapid development of its instant coffee brand G7, Trung Nguyên led Vietnam's coffee market for around a decade. [13] In that year, Trung Nguyên 's G7 coffee took the largest slice of the domestic market , with a "38 per cent share for 9 years", according to an AC Nielsen 2012 survey.
Le Hoang Diep Thao (Lê Hoàng Diệp Thảo) is a Vietnamese businesswoman and national leader in Vietnam's coffee industry.Together with her husband Dang Le Nguyen Vu, she co-founded Trung Nguyen Group, the country's foremost coffee producing company and among the best-known café chains nationwide. [1]