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Influencers build up a relationship between a brand and their customers. Companies would be left behind if they neglected the trend of influencers in viral marketing, as over 60% of global brands have used influencers in marketing in 2016. [42] Influencers correlate to the level of customers' involvement in companies' marketing. [43] First ...
Data from The Marketing Institute shows that 70% of teens trust influencers more than traditional celebrities while 49% of consumers rely on influencer advice and suggestions. [50] Due to their large impact on consumer decisions, influencers have gained the power to sway voting decisions in the past few years.
Moreover, the exposure that influencers have on people all comes back to the sense of trust that has been built between the consumer and the influencer. In simpler terms, the more trust the consumer has in the influencer, the more of a role the influencer plays in consumerism. With that being said, there is a down side to all of this.
Many research studies have also analyzed the negative effects of social media on adolescents’ mental health, however. In the same study conducted by Dr. Shapiro and Dr. Margolin, they discovered that social networking sites, such as Facebook, make it easier for adolescents to compare themselves to their peers. [12]
Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]
Critics of social media advertising and marketing cite abuse in the areas of political interference, racism and stereotyping of groups, as well as undue influence in the shaping of values for unsuspecting young people. In addition, there are concerns about privacy and user security. [36] [self-published source]
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]
Influencer Marketing: Influencer marketing is a digital marketing strategy that involves partnering with individuals who have a large following on social media and other online platforms. These influencers, also known as content creators, bloggers, or social media personalities, can influence consumer behavior and decisions. [82]