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361 Degrees International Ltd. (Chinese: 三六一度; pinyin: sānliùyīdù) is a Chinese sportswear brand based in Xiamen, Fujian. [1] It is a major supplier of athletic shoes and apparel in China, with revenue in excess of CN¥ 8 billion in its fiscal year 2023.
The appointment of Hong Kong movie star Nicholas Tse as Xtep's spokesperson in 2001 marked the precedent of entertainment star spokesmanship among sports brands in Mainland China. The sales of "Fire Shoes" products reached 1.2 million pairs in a few months. In 2015, Xtep embarked on a journey as a professional sports brand with a focus on running.
Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. [2] [3] It is the world's largest sports equipment company by revenue and third-largest manufacturer of sporting goods overall, behind Nike and Adidas ahead of Li-Ning.
With a retail price of 10 yuan, at a time when urban workers made 30 yuan a month, it was a very fashionable brand in the early days of the People's Republic of China. [4] In the mid 80s, foreign brands became more popular, and Warrior is often seen as a working class shoe, preferred by older people and with a price of 12 yuan at stallmarkets. [4]
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The company was founded in 1989 by Li Ning, a former Chinese Olympic gymnast.As of 2015, Li Ning remained the chairman of the company's board of directors. [3] In 2005, Li-Ning created a joint-venture with French sports apparel company, AIGLE, giving Li-Ning the exclusive right to be the sole distributor of AIGLE's products in China for 50 years. [4]
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