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Channel expansion theory (CET) states that individual experience serves as an important role in determining the level of richness perception and development towards certain media tools. It is a theory of communication media perception that incorporates experiential factors to explain and predict user perceptions of a given media channel. The ...
The choice of the right channel affects successful communication. For example, a classroom teacher has to decide which contents to present orally, by talking about them, and which ones to present visually through books. The choice also depends on the receiver whose decoding skills may be better for some channels than for others. [51] [60]
The media is a hegemonic form of power that maintains their position, not through force, but through elaboration of a particular world view, an ideology, or a particular notion of common sense, which is widely infused into everyday cultural practices. This results in people consenting to power even when it may not be in their best interest. [6]
Public relations can facilitate dialogue by establishing channels and procedures for dialogic communication. [2] Dialogic theory argues that organizations should be willing to interact with publics in honest and ethical ways in order to create effective organization-public communication channels. [3]
PEC (Political Economy of Communications) analyzes the power relations between the mass media system, information and communications technologies (ICTs) and the wider socioeconomic structure in which these operate, with a focus on understanding the historical and current state of technological developments.
The Communication Review is a peer-reviewed academic journal covering a great variety of aspects of media studies published by England-based publisher Routledge. Since 1999, the editors-in-chief have been Andrea L. Press (University of Virginia) and Bruce A. Williams (University of Virginia). The journal was established in 1995 with Robert ...
The journal is published by Taylor & Francis on behalf of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical ...
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".