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JPXDecode, a lossy or lossless filter based on the JPEG 2000 standard, introduced in PDF 1.5. Normally all image content in a PDF is embedded in the file. But PDF allows image data to be stored in external files by the use of external streams or Alternate Images. Standardized subsets of PDF, including PDF/A and PDF/X, prohibit these features.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
The Web is a complicated place, it holds a vast number of websites, each of which has numerous information contained within it. [11] It is an open place for every business, and how to differentiate brand image through the same communicate channels is a challenge for many companies, especially for those that customers have little brand knowledge ...
Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
A doppelgänger brand image is a parody logo or narrative intended to highlight ethical issues regarding the product advertised. They are commonly associated with the brand's lack of authenticity, and most are created as a form of individual protest, either posted digitally on social media , or displayed as physical graffiti .
Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).In the book Diplomacy in a Globalizing World: Theories and Practices, the authors define nation branding as "the application of corporate marketing concepts and techniques to countries, in the interests of enhancing their reputation in international relations."
Before the internet, information about companies and consumers was somewhat limited due to access to information, geographical separation, and lack of interaction. [9] The existence of the internet and websites has therefore transformed branding: [10] the internet has transformed interaction between brands and customers; and websites facilitate online marketing and sales, as well as collecting ...
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...