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A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter.
Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.
Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League.
The most expensive Super Bowl commercial of all time is Amazon's "Mind Reader" ad, which aired during Super Bowl LVI in 2022. Featuring real-life couple Scarlett Johansson and comedian Colin Jost ...
Millions are expected to tune in to watch the Kansas City Chiefs face off against the Philadelphia Eagles in New Orleans for Super Bowl LIX on Sunday, Feb. 9. Last year’s game, which saw the ...
Super Bowl LIX is on Feb. 9, but those of us (i.e., Jets fans) who watch the game for purely the pop culture moments are in luck if we don't want to stay up past Kendrick Lamar's halftime show ...
According to USA Today, a 30-second commercial during Super Bowl LVIII last year cost $7 million. And according to Variety, that price was the same for ads in 2025's Super Bowl as of this past ...