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A multi-national corporation (MNC; also called a multi-national enterprise (MNE), trans-national enterprise (TNE), trans-national corporation (TNC), international corporation, or state less corporation [1]) is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country.
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
This is a complete list of multinational corporations, also known as multinational companies in worldwide or global enterprises. These are corporate organizations that own or control production of goods or services in two or more countries other than their home countries.
Transnational corporations share many qualities with multinational corporations, but there is a subtle difference. Multinational corporations consist of a centralized management structure, whereas transnational corporations generally are decentralized, with many bases in various countries where the corporation operates. [1]
Consumer-to-business marketing or C2B marketing is a business model where the end consumers create products and services which are consumed by businesses and organizations. It is diametrically opposed to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
Alliance Marketing is similar to Joint Venture Marketing. [3] Except it does not always involve the creation of a new company or brand in the right to sell its product or service. [4] Alliance marketing is also used where a group of companies often in new technology areas come together to sell the technology concept. [5]
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest (by revenue) marketing and communications companies in the world, it is headquartered in Paris. After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. [when?
For example, as of 2000, General Electric was the second largest multinational corporation in terms of foreign asset ownership. However, it ranked only 73rd in the overall TNI, with an index score of 40%. Although the company had large investments outside of the United States, most of its sales, employment, and assets were within the United States.