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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
The F. W. Woolworth Company (often referred to as Woolworth's or simply Woolworth) was a retail company and one of the pioneers of the five-and-dime store.It was among the most successful American and international five-and-dime businesses, setting trends and creating the modern retail model that stores follow worldwide today.
Woolworths Food Retail includes Woolworths Supermarkets and Metro Woolworths Supermarkets – The company's premier supermarket chain, which operates in every Australian state and territory. The supermarkets are often colloquially known as "Woolies" and have used the slogan 'The Fresh Food People' since 1987.
Divisions and namesakes of the American F. W. Woolworth Company, and divisions of Woolworths Group (Australia). Similar namesake companies in South Africa and Australia were legally named after the Woolworth company as permitted by the trademark laws of the period, but never had any financial connection to the original F. W. Woolworth Company.
The last of these were the Pendle Hill store which was refurbished and rebranded Woolworths in late 2009. Umina Beach on the Central Coast closed on 17 June 2010 and was replaced by a Woolworths, opposite the old Flemings store. The Bexley North store was rebadged as a Woolworths Metro store in 2017. [3]
Safeway and Safeway Liquor branding in use before being converted to Woolworths and BWS in May 2017 at Pacific Epping Shopping Centre in Epping, Victoria. Australian Safeway Pty Ltd (trading as Safeway Supermarkets) was a chain of supermarkets in Australia from 1963 to 2017.
Food For Less was an Australian discount supermarket chain owned by Woolworths.It was established in Queensland, where a discount food barn chain operating as Jack the Slasher was acquired by Safeway and when Woolworths took over Safeway in 1990, the stores were positioned as low-cost locations that sold dry groceries and frozen perishables.
Foodstuffs operates over 400 retail stores as of 2020, and serves an estimated 3.6 million customers each week. [3] Foodstuffs' major competitor is the New Zealand division of the Australian Woolworths Group through their main supermarket chain Woolworths New Zealand, creating an effective duopoly in New Zealand's supermarket sector. [4]