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Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002 Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western ...
Cobblestone was founded in 2008 with the opening of its first property in Clintonville, Wisconsin. [1] Since its founding, the brand has expanded to over 165 locations open or under construction with 50 more in development, and spread across 27 states.
Motel 268 was the economy brand of Motel 168. Jiazhen Huo and Zhisheng Hong, authors of Service Science in China, wrote that 268 was a part of the company's multi-branding strategy. [6]
Promus Hotel Corporation's beginnings are tied to the original Holiday Corp., which was based in Memphis, Tennessee.Holiday Corp. owned the Holiday Inn hotel chain, but significantly higher competition in the hotel industry and a 1987 financial restructuring that left Holiday Corp. heavily in debt prompted Holiday to sell in August 1989 its Holiday Inn chain (including Crowne Plaza [1]) for $2 ...
Quality Inn in St. Augustine Beach. Quality Inn was founded in 1939 as Quality Courts United, which was the first hotel chain in the United States.By 1946, the association grew to 50 hotels and to 100 hotels by 1952. [3]
BD Hotels was founded in 1986 [4] by Richard Born and Ira Drukier who owned and managed The Pod hotel chain in New York. [1] In the early 2000s, Born decided to develop hotels that carry small rooms but offer great location and style.
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