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A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Intel Board of Directors, 2012. The term director is a title given to the senior management staff of businesses and other large organizations.. The term is in common use with two distinct meanings, the choice of which is influenced by the size and global reach of the organization and the historical and geographic context.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
Sojern was founded in 2007 by Gordon Whitten in Omaha, Nebraska. In April 2011, Yahoo! veteran Mark Rabe succeeded Whitten as CEO. Sojern began as a boarding pass advertising company and was awarded U.S. Patent 8,131,502 for “providing customized or personalized content, relevant and timely messages and targeted advertising to travelers based on their destination and dates of travel.”
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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. [1] Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.