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ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
Organizational analysis. In organizational theory, organizational analysis or industrial analysis is the process of reviewing the development, work environment, personnel, and operation of a business or another type of association. [1] This review is often performed in response to crisis, but may also be carried out as part of a demonstration ...
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior , consumer and household decision making, and the implications of practices and policies on consumers' wellbeing.
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. [1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
1 [1] Website. consumerfed.org. The Consumer Federation of America (CFA) is a non-profit organization founded in 1968 to advance consumer interests through research, education and advocacy. The CFA's website states that its members are nearly 300 consumer-oriented non-profits, each with a combined membership of 50 million people.
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
Website. www.gfk.com. GfK (originally ‹See Tfd› GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.