Search results
Results from the WOW.Com Content Network
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
Revenue. $241.7 million (2017) Employees (2019) 592. Website. www.consumerreports.org. Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior , consumer and household decision making, and the implications of practices and policies on consumers' wellbeing.
In marketing and quality management, the voice of the customer (VOC) summarizes customers' expectations, preferences and aversions.. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative importance and satisfaction with current alternatives. [1]
Website. coreprojects.com. The Center for Organizational Research and Education (CORE), formerly the Center for Consumer Freedom (CCF) and prior to that the Guest Choice Network, is an American non-profit entity founded by Richard Berman. It describes itself as "dedicated to protecting consumer choices and promoting common sense."
The Georgetown Institute for Consumer Research (GICR) is an academic institute within the McDonough School of Business at Georgetown University that was founded in 2012. [1] The Georgetown Institute for Consumer Research (GICR) seeks to advance research that builds an understanding of consumers, with a focus on data analytics.
1 [1] Website. consumerfed.org. The Consumer Federation of America (CFA) is a non-profit organization founded in 1968 to advance consumer interests through research, education and advocacy. The CFA's website states that its members are nearly 300 consumer-oriented non-profits, each with a combined membership of 50 million people.
Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...