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The company cited that companies like Nike, Adidas, and Under Armour (which all started making athletic footwear) starting their own team uniform units, and as a result eating away at Russell's market share in that department was a contributing factor in discontinuing Russell's team uniform manufacturing business.
Champion supplied the football uniforms for the Notre Dame Fighting Irish. In 2001, Notre Dame signed a five-year exclusive agreement with Adidas, which ended a partnership Champion had with the university that spanned over 50 years. [8] In June 2024, Hanesbrands announced plans to sell the Champion brand to Authentic Brands for $1.2 billion. [9]
Gridiron football players wear various pieces of equipment for the protection of the body during the course of a football game. Basic equipment worn by most football players include a helmet , shoulder pads , gloves, shoes, and thigh and knee pads , a mouthguard, and a jockstrap or compression shorts with or without a protective cup .
Various physically dangerous sports require protective gear, e.g. for fencing, American football, or ice hockey. Standardized sportswear may also function as a uniform. In team sports, such as baseball, football or basketball, the opposing teams are usually identified by the wearing the same color of clothing.
Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
The earliest evidence of coloured shirts used to identify football teams comes from early English public school football games, for example an image of Winchester College football from before 1840 is entitled "The commoners have red and the college boys blue jerseys" and such colours are mentioned again in a Bell's Life in London article of 1858.
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