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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
On 8 August 2008, IKEA UK launched a virtual mobile phone network called IKEA Family Mobile, which ran on T-Mobile. [132] At launch it was the cheapest pay-as-you-go network in the UK. [133] [134] In June 2015 the network announced that its services would cease to operate from 31 August 2015. [135]
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
Biamplified systems and separately-wired cabinets allowed bassists to send an overdriven low-pitched sound to the speaker, and a crisp, undistorted high-pitched sound to the horn. Since the 1960s, some bassists have obtained a similar result by plugging their bass into both an electric guitar guitar amp and a bass amp.
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