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Wacoal launched a bra in 1999 known as the Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health. [11] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research.
Wacoal launched a bra in 1999 known as the Awareness Bra, which features a pink ribbon on each band to remind women to be conscious of their breast health. [9] In 2001, the Fit for the Cure campaign was launched to raise funds for breast cancer awareness and research.
Just like Wacoal’s expert fitters, the app takes into account your body type, breast shape, breast tissue type, shoulder slope and preferred fit, leaving you with both an accurate size reading ...
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.
No Bra Day is an annual observance on October 13 on which women are encouraged to go braless as a means to encourage breast cancer awareness. No Bra Day was initially observed on July 9, 2011, but within three years it had moved to the 9th day of the National Breast Cancer Awareness Month , August.
Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...
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