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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. [1] This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated ...
Active Directory (AD) is a directory service developed by Microsoft for Windows domain networks. Windows Server operating systems include it as a set of processes and services . [ 1 ] [ 2 ] Originally, only centralized domain management used Active Directory.
RFM-I – Recency, Frequency, Monetary Value – Interactions is a version of RFM framework modified to account for recency and frequency of marketing interactions with the client (e.g. to control for possible deterring effects of very frequent advertising engagements).
In ADFS, identity federation [4] is established between two organizations by establishing trust between two security realms. A federation server on one side (the accounts side) authenticates the user through the standard means in Active Directory Domain Services and then issues a token containing a series of claims about the user, including their identity.
AGDLP (an abbreviation of "account, global, domain local, permission") briefly summarizes Microsoft's recommendations for implementing role-based access controls (RBAC) using nested groups in a native-mode Active Directory (AD) domain: User and computer accounts are members of global groups that represent business roles, which are members of domain local groups that describe resource ...
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
An email digest is an email that is automatically generated by an electronic mailing list and which combines all exchanged emails during a time period (e.g. day, week, month, etc.) or when a volume limit is reached (e.g. every 10 or 100 messages) into one single message.