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YouTube global head of family and children's content Malik Ducard admitted that "making the app family friendly is of the utmost importance to us", but admitted that the service was not curated all the time, and that parents had the responsibility to use the app's parental controls to control how it is used by their children (including ...
YouTube responded by dividing its content strictly into "for kids" and "not for kids". This has met with extremely harsh criticism from the YouTube community, especially from gamers, with many alleging that the FTC of the United States intends to fine content creators $42,530 for "each mislabeled video", possibly putting all users at risk.
The Kids Online Safety Act, if signed into law, would require Internet service platforms to take measures to reduce online dangers for these users via a "duty of care" provision, requiring Internet service platforms to comply by reducing and preventing harmful practices towards minors, including bullying and violence, content "promoting ...
YouTube started treating all videos designated as "made for kids" as liable under COPPA on January 6, 2020, [22] resulted in some videos that contain drugs, profanity, sexual content, and violence, along side some age-restricted videos, also being affected, [23] despite YouTube claiming that such content is "likely not made for kids". [24]
It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube incorporated Google's AdSense program, generating more revenue for both YouTube and approved content creators. In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12]
Much of the content is based on video game IPs popular with children, such as Minecraft, Among Us or Poppy Playtime, and is both marketed towards, and freely accessible to, children. And while YouTube Kids disallows inappropriate content and is intended to steer children away from the main app, the efficacy of that method has been called into ...
These concerns and others led to a revamping of the Music Key concept to create YouTube Red; unlike Music Key, YouTube Red was designed to provide ad-free streaming to all videos, rather than just music content. This shift required YouTube to seek permission from its content creators and rights holders to allow their content to be part of the ...
In 2015, Defendants created a separate mobile application called “YouTube Kids,” aimed at children age 2-12, generally using content rated Y or G taken from YouTube on an automated basis. Defendants also specifically curate, through manual review, content that appears on the YouTube Kids home screen, which Defendants refer to as the “home ...