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2. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time.

3. Better Advertising Stock: The Trade Desk vs. Alphabet - AOL

   www.aol.com/better-advertising-stock-trade-desk...

   The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. DSPs usually work with sell-side ...

4. The Trade Desk - Wikipedia

   en.wikipedia.org/wiki/The_Trade_Desk

   It is the largest independent demand-side platform in the world, competing against DoubleClick by Google, Facebook Ads, and others. [ 2 ] [ 3 ] Unlike traditional marketing, programmatic marketing is operated by real-time, split-second decisions based on user identity, device information, and other data points.

5. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   A visualization of the real-time bidding market in online advertising.It is reproduced under a Creative Commons license from Diaz Ruiz (2024) [1]. Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.

6. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an ...

7. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...

8. Criteo (CRTO) Q4 2024 Earnings Call Transcript - AOL

   www.aol.com/criteo-crto-q4-2024-earnings...

   Our multifaceted demand strategy helps brands and agencies scale, while our modular approach and professional services supports retailer's growth in the fastest-growing advertising channel.

9. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

   www.aol.com/products/utilities/ad-free-mail

   Ad-Free AOL Mail offers you the AOL webmail experience minus paid ads, allowing you to focus on your inbox without distractions, for just $4.99 per month. Get Ad-Free AOL Mail Get a more ...