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R. J. Reynolds Tobacco Company was founded in Winston-Salem, North Carolina, in 1875 and changed its name to R. J. Reynolds Industries, Inc. in 1970.It became RJR Nabisco on April 25, 1986, after the company's $4.9 billion purchase, and earlier 1.9 billion stock swap, of Nabisco Brands Inc. in 1985.
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The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur Josiah Wedgwood. [2] [3] This technique is commonly known in the marketing industry by the acronym BOGOF, or simply BOGO. [4] [5]
Nabisco's 1,800,000-square-foot (170,000 m 2) plant in Chicago is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds (150 million kilograms) of snack foods annually. [3]
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The first, not frequently used now, was an in-store (or point-of-sale) prize that was handed to the customer with the purchase of one or more specified boxes of cereal. [1] The second method of distribution is to include the prize in the box itself, usually outside the liner bag—often called an "in-pack promotion" in retail marketing.
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The book is based upon a series of articles written by the authors for The Wall Street Journal. [1] The book was made into a 1993 made-for-TV movie by HBO, also called Barbarians at the Gate. The book centers on F. Ross Johnson, the CEO of RJR Nabisco, who planned to buy out the rest of the Nabisco shareholders.
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