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The candle problem or candle task, also known as Duncker's candle problem, is a cognitive performance test, measuring the influence of functional fixedness on a participant's problem solving capabilities. The test was created by Gestalt psychologist Karl Duncker [1] and published by him in 1935. [2]
Candle box problem diagram. In a classic experiment demonstrating functional fixedness, Duncker (1945) [1] gave participants a candle, a box of thumbtacks, and a book of matches, and asked them to attach the candle to the wall so that it did not drip onto the table below. Duncker found that participants tried to attach the candle directly to ...
Karl Duncker (2 February 1903 in Leipzig – 23 February 1940) was a German Gestalt psychologist. He attended Friedrich-Wilhelms-University from 1923 to 1923, and spent 1925–1926 at Clark University in Worcester, MA as a visiting professor, where he received a master's degree in arts degree. [ 1 ]
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After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
Consumers Distributing aimed to reduce costs for customers by stocking merchandise in a warehouse-type stocking system instead of displaying them in a costly showroom. Customers made their selections from a catalogue, filled out a form listing the items they wanted, then waited for stock staff to retrieve the items from the warehouse.
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