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2. Diffusion of innovations - Wikipedia

   en.wikipedia.org/wiki/Diffusion_of_innovations

   The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span ...

3. Everett Rogers - Wikipedia

   en.wikipedia.org/wiki/Everett_Rogers

   The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...

4. Christianization of the Roman Empire as diffusion of innovation

   en.wikipedia.org/wiki/Christianization_of_the...

   Christianization of the Roman Empire as diffusion of innovation looks at religious change in the Roman Empire's first three centuries through the lens of diffusion of innovations, a sociological theory popularized by Everett Rogers in 1962. Diffusion of innovation is a process of communication that takes place over time, among those within a ...

5. Sociological theory of diffusion - Wikipedia

   en.wikipedia.org/wiki/Sociological_theory_of...

   The study of the diffusion of innovations has led to advancements in awareness of three important aspects of social change: the qualities of an innovation which lead to successful diffusion, the effect of peer networking and conversations when it comes to spreading ideas, and the importance of various "user segments" (Robinson). The theory of ...

6. Diffusion (business) - Wikipedia

   en.wikipedia.org/wiki/Diffusion_(business)

   The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.

7. Critical mass (sociodynamics) - Wikipedia

   en.wikipedia.org/wiki/Critical_mass_(sociodynamics)

   An example put forth by Rogers in Diffusion of Innovations was that of the fax machine, which had been around for almost 150 years before it became popular and widely used. It had existed in various forms and for various uses, but with more advancements in the technology of faxes, including the use of existing phone lines to transmit ...

8. Technology adoption life cycle - Wikipedia

   en.wikipedia.org/wiki/Technology_adoption_life_cycle

   Rogers ' bell curve. The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.

9. Pro-innovation bias - Wikipedia

   en.wikipedia.org/wiki/Pro-innovation_bias

   In diffusion of innovation theory, a pro-innovation bias is a belief that innovation should be adopted by the whole society without the need for its alteration. [ 1 ] [ 2 ] The innovation's "champion" has a such strong bias in favor of the innovation, that they may not see its limitations or weaknesses and continue to promote it nonetheless.