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Revenue management uses data-driven tactics and strategy to answer these questions in order to increase revenue. [1] The discipline of revenue management (RM) is also known as also known as Yield Management (YM), and is a cross-disciplinary field.
A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan , analysis of competition, and marketing campaign , even though they may be part of a larger business entity.
After identifying suitable new areas of growth, a business needs to quantify and evaluate the opportunities to generate the lines of the business. [8] In order to meet a new or uncovered customer need a new growth platform has to form as a result of a force of change which include new technologies, social pressures or changes in the legal ...
Top-line growth is the increase in revenue or gross sales by a company over a defined period and is used to indicate the financial strength of a business and its potential for growth in the future. It is usually measured over periods of one-half or full years and is often reported as a percentage growth compared to the previous year or period.
Consistent revenue growth, if accompanied by net income growth, contributes to the value of an enterprise and therefore the share price. Revenue is used as an indication of earnings quality. There are several financial ratios attached to it: The most important being gross margin and profit margin; also, companies use revenue to determine bad ...
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
In this Rule Breaker Investing episode, Motley Fool co-founder David Gardner welcomes back game designer and publisher Jamey Stegmaier for a lively conversation about scaling a creative venture ...
Interactive communication is advantageous for a cross-functional approach as the business and consumer are both involved in brand communication. [110] Implementing IMC is a flexible process due to the changing nature of the marketing dynamics therefore by eliminating borders within the organization it allows for this notion.