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The TV Today Network is an English-Hindi Indian news television network based in India. The TV Today Network was incorporated in 1988, launching a video magazine called Newstrack. [3] At that time, private television broadcasting was prohibited in India. [4] Newstrack produced its programmes on videotape and distributed them to subscribers.
The channel was launched in 2003 as a sister channel of the Hindi Aaj Tak news channel. It is one of the four news channels from the TV Today Network stable, the others being Aaj Tak, Tez and Delhi Aaj Tak. [3] Alok Verma was brought in as the Executive Producer to successfully launch TV Today group's foray into the English news channel category.
Aaj Tak was the first news channel in India to use OB vans. [5] By the time the channel came into existence, it had a reach of 52 lakh households. It now broadcasts to three crore households and its viewership in news channels is 56%. [4] On 14 December 2018, Aaj Tak launched India's first Hindi high-definition channel, Aaj Tak HD. [2]
The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
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As per BARC India's Broadcast India (BI) 2018 Survey released in July 2018, based on a sample of 3 lakh homes in the country, TV homes in the country have seen a 7.5% jump, [63] outpacing the growth of homes in India which grew at 4.5%. India currently boasts 298 million homes, of which 197 million have a TV set, having an opportunity to almost ...