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The original Arnott's logo depicted a multi-coloured parrot sitting atop a T-shaped perch, eating a cracker biscuit. During a radio interview on ABC, William Arnott's great-great-great-grandson stated that the logo represents the proverb "Honesty is the best policy" where the phrase was constructed from "On his T, is the best pol' (polly) I see".
Arnott decided to try his luck gold mining in 1851, and left for the Turon River diggings alone. [5] He was not successful; he failed to find any gold and eventually returned to life as a baker. [5] [6] In 1865, [5] [6] Arnott established the William Arnott's Steam Biscuit Factory in Newcastle, New South Wales. [2]
The crisp interior biscuit is eventually softened and the outer chocolate coating begins to melt, at which point the biscuit is eaten. The Arnott's company used the name Tim Tam Suck in a 2002 advertising campaign. [66] [67] In February 2019, Arnott's released a "Slams"-branded version of the Tim Tam biscuit. [68]
The Kingston Biscuit falls under the 'Delicious Creams' family of Arnotts' sweet biscuits. The Kingston is widely available in Australia , sold in most supermarkets in 200 g (7.1 oz) packages of twelve individual biscuits, [ 4 ] or as one of the five biscuits in the Arnott's Assorted Creams 500 g (18 oz) variety pack.
In Australia, Wagon Wheels are now produced by Arnott's Biscuits. George Weston Foods Limited sold the brand to Arnott's in August 2003. [3] [full citation needed]In the United Kingdom Wagon Wheels are produced and distributed by Burton's Foods who separated from the Weston family connection when they were sold out of Associated British Foods in 2000. [4]
Cecil Augustus Motteram (ca.1853 – 13 June 1943) was an Australian baker, born in England, who founded Motteram biscuits, later part of Arnott-Motteram, later Arnott's biscuits. History [ edit ]
In the 1993 book The Story of Arnott's Famous Biscuits, Ross Arnott states that Sao was the name of a sailing boat [a] which his grandfather (Arnott's founder William Arnott) saw on Lake Macquarie, of which he said "That would make a good name for a biscuit." [7] 1905 advertisement for SAO biscuits in the Sydney Morning Herald
Brockhoff Biscuits was an Australian manufacturer of biscuits founded in 1860 by Adolf F. Brockhoff. [ 3 ] [ 4 ] In 1963 Arnott's Biscuits and the company merged, although they continued to trade under both names for several years until the "Brockhoff" name was completely dropped in the late 1970s.