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  2. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  3. Example: How to Create an Effective Financial Advisor ... - AOL

    www.aol.com/example-create-effective-financial...

    The post Example of an Effective Financial Advisor Marketing Plan appeared first on SmartReads by SmartAsset. Example: How to Create an Effective Financial Advisor Marketing Plan in 2024 Skip to ...

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    Some writers refer to key stages in the proposal management process using colour codes to denote milestone reviews, for example a black hat review. [6] The Association of Proposal Management Professionals (APMP) refers to a black hat review as an independent review of the strategies and proposals likely to be put forward by competitors. [7]

  5. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  6. Value proposition - Wikipedia

    en.wikipedia.org/wiki/Value_proposition

    His examples include food for consumers, critical legal information for law firms. Being a "market leader" is a "must-have" market segment is seen as an attractive business position. [9] Creating and delivering value proposition is a significant issue that marketing planners need to consider in planning strategies. Value propositions vary ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    An organization's marketing planning process is derived from its overall business strategy. Marketing plans start by identifying customer needs through market research and how the business can satisfy these needs. The marketing plan also shows what actions will be taken and what resources will be used to achieve the planned objectives.

  8. Straw man proposal - Wikipedia

    en.wikipedia.org/wiki/Straw_man_proposal

    A straw-man (or straw-dog or straw-person) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [1] The term is considered American business jargon, [2] but it is also encountered in engineering office culture.

  9. Chipotle Mexican Grill (CMG) Q4 2024 Earnings Call Transcript

    www.aol.com/chipotle-mexican-grill-cmg-q4...

    Image source: The Motley Fool. Chipotle Mexican Grill (NYSE: CMG) Q4 2024 Earnings Call Feb 04, 2025, 4:30 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants